India's first CUV named Ford freestyle

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The first Compact utility vehicle (CUV) launched by Ford and named as Freestyle by the company. 
Ford introduced a new and cool suv and is categorized under the new CUV segment that is purely designed for the small families. The Ford freestyle comes with all new designs and features with a powerful engine and will give a tough competition to it's rivals. The front look of the freestyle is totally based on the new and unique design as it is not inherit from the other Ford models, instead of that commonly used chromed outlining the Ford freestyle comes with the detailing of black color that make this CUV look more aggressive. The headlamps are sharp and dynamic and the thing that is missing is the day time running headlamps which is now equipped in all cars whether cheap or expensive. The sales of this crossover is limited to the Indian market as this concept is mainly designed to target the Indian families at a moderate price rate and if talk about price of Ford freestyle it start…

Maruti suzuki Arena- New sales outlet

Maruti Suzuki introduced a new sales Outlet named as Arena


The maruti suzuki designed a new showroom named Arena which has not only changed the name but also improved the services and infrastructure with all new concepts that builds the showroom into next level. Maruti suzuki Arena comes with new designed Outlet with not only from outside of the building but also from inside in terms of service and customer satisfaction. This is only for the regular cars of the Maruti suzuki as the Nexa is the showroom for the premium vehicles which is other than Arena. The Arena offers a spacious room for all the services which deals with providing information of cars to the interested buyers but it has replaced the old method of providing brochure to the customers with the new technique of  explaining about cars with digital technology that includes onscreen display that consist of all the cars that the company deals with and providing a deep info. about the specifications, features and pictures of the favorable car.

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There are about 80 Maruti suzuki showrooms which are upgraded with new changes and the company has claimed to upgrade all it's outlet very soon and the customers are waiting for the change. The Maruti suzuki Arena is totally customer friendly showroom in which customer can also operate their touch panels in form of tablets for seeing the pictures, configurations of the car with a 360 degree view. The company is spending a lot all because of their customers and trying to offer them the best service from the other automotive companies.


The Customer friendly Arena consists of following functions under one roof

→ A cafe for the customers in the showroom instead for backside pantry.
→ Online test drive services so that the individual has no need to wait
→ Best serving staff with good knowledge for helping the buyer
→ Adopting new technology for serving customers
→ Touch panels for the customer access for 360 degree view of car in screen
→ Touch screen information display next to the sample cars
 →Accessories for all the cars that the Maruti suzuki are dealing with that ranges from music    section,safety and lifestyle section, Interior section, Exterior section
→ A spacious lounge of the buyers with a separate cabin for the customers waiting for delivery of their cars.
→A promise for the premium services.
➝Warm lighting and new ambience.
➝Road type design on the floor under the car for a attractive look.

Strategy 

The strategy behind the Arena is to transform our network and meet customer expectations as said by Kenichi Ayukawa ( MD and Ceo of maruti suzuki) . The main strategy is to attract customer with stylish interior and exterior of the showrooms and not only this but also provide one of the best service from all the other automotive exclusive showrooms.
As all know that Maruti suzuki offers one of the best service to their customers and now they have opted for a big step for their customer satisfaction which would be a good decision for improving the customer and employee relations.


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